By definition, a chatbot is a “smart” computer program capable of interacting with humans, usually through audio or text.
These conversational agents give you many ways to connect and communicate with your customers, while positioning your company as a technology leader.
Many brands are now using chatbots to interact with their customers and generate engagement. They become an incredibly powerful marketing tool, if you know how to use them.
Looking to take advantage of this conversational agent? Chatbots can be created for many tasks: