Web Analytics and Data
Track, analyse, perform: from data to success
Integrate high-performance tracking solutions to measure all the conversions generated by traffic on your site, as well as data analysis and reporting tools to assess site and campaign performance.
Integrate high-performance tracking solutions to measure all the conversions generated by traffic on your site, as well as data analysis and reporting tools to assess site and campaign performance.
Google Tag Manager
Google Tag Manager, a tracking management solution for websites or applications, offers the possibility of modifying and adding tags or events centrally, all in a single interface. A GTM account comprises three essential elements: tags, triggers and variables.
Simplify the management of tracking tags and conversions without the need for a developer.
Start by installing the tags in Google Tag Manager. You can then add all the tags you want from the interface and check their activation using the preview function.
Google Looker Studio
Google Looker Studio (formerly Data Studio) is a comprehensive and adaptable online reporting solution. It enables data from a variety of sources to be aggregated into a single report, with information updated automatically.
Aggregate data from Google Analytics, Google Ads, Search Console, as well as paid connectors such as Facebook, Facebook Ads, Instagram, Amazon Ads, Linkedin Ads, Bing Ads, and more.
Present data in a variety of ways, including tables, pivot tables, time series, curves, histograms, pie charts and Google Maps.
Share an online version or export the report in PDF format.
Start by installing the tags in Google Tag Manager. You can then add all the tags you want from the interface and check their activation using the preview function.
Google Analytics
Google Analytics is a traffic and audience analysis solution for websites and applications.
This platform offers in-depth analysis of your data, enabling precise segmentation by traffic sources, devices, general or custom audiences, e-commerce performance, conversion tunnel, and website load time performance, among others.
Key KPIs include number of users, sessions, bounce rate, goals achieved and conversion rate.
Setting this up involves adding tracking to the source code of your website pages, recording all interactions.
Google Search Console
The aim: to monitor and improve your site's performance in Google's search results.
Analyse Google search traffic data for your site, including frequency of display in search results, search queries that lead to your site being displayed, and user click-through rates.
Confirm your status as website owner in the interface settings.
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